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Leading visitor attractions launch AVEA at National Museum of Ireland - Decorative Arts & History

New organisation will promote Ireland's important visitor experience sector


(Photo: AVEA Chairman Paul Carty and Ann Daly, Head of Marketing, National Museum of Ireland; with (from left): Carmel Rowe of the Dunbrody Famine Ship and Irish Emigrant Experience; Tom Coll, Guinness Storehouse; Dallan Kenny, Dublinia; and Aidan J Collins, GPO Witness History; at the AVEA launch in the National Museum of Ireland, Collins Barracks.)

The National Museum of Ireland has joined forces with some of Ireland's leading visitor experiences to form a new organisation promoting the vital role of visitor attractions within the tourism sector. 

Minister of State for Tourism and Sport Patrick O’Donovan performed the official launch of AVEA - the Association of Visitor Experiences and Attractions - at the National Museum of Ireland - Decorative Arts & History on May 31.

In attendance were representatives from across the tourism and visitor experience sector, including Ann Daly, Head of Marketing, National Museum of Ireland; Paul Carty, Managing Director of the Guinness Storehouse; and Paul Keeley, Director of Business Development at Failte Ireland.

Some of AVEA's objectives include providing representation for the sector; promoting growth and success; knowledge sharing and research.

Welcoming the formation of AVEA, Minister of State O’Donovan said the Association of Visitor Experiences and Attractions represents a very important sector of the tourism industry.  

"Visitors to Ireland want to experience every aspect of our unique heritage and culture and the businesses who deliver this are vital to the tourism economy.  These businesses employ some of our best story tellers, people with special skills to maintain, preserve and enable access for the millions of visitors, both overseas and domestic, who enjoy the wide range of built and scenic attractions on offer in Ireland," said Minister of State O'Donovan. 

The members of the board of AVEA are: Paul Carty, Managing Director, Guinness Storehouse (Chairperson); Ann Daly, Head of Marketing, National Museum of Ireland; Michael Counahan, Managing Director, CHL Consulting; Seán Connick, Chief Executive, John F Kennedy Trust, New Ross; Denise Brophy, Managing Director, Dublinia; Anne-Marie Diffley, Visitor Services Manager, Trinity College; Biddy Hughes, Sales and Marketing Director, Westport House; Pat Ó Súilleabháin, Managing Director, National Sea Life Centre, Bray; John Ruddle, Chief Executive, Shannon Heritage.

For further information, visit www.avea.ie.