News & Media Centre

Volkswagen Announce Sponsorship with National Museum of Ireland

Dublin, 29th April 2014: Volkswagen Ireland has today announced a new sponsorship deal with the National Museum of Ireland.

Volkswagen

The three year sponsorship represents a six figure investment from Volkswagen Ireland and will see the automotive brand become official partner to the Museum. Volkswagen Ireland plan to support the partnership with a through the line campaign including advertising, digital and PR support.

Quote from Minister for Arts, Heritage and the Gaeltacht

Minister for Arts, Heritage and the Gaeltacht, Mr. Jimmy Deenihan, TD, attended at the National Museum of Ireland -  Decorative Arts & History at Collins Barracks to launch the partnership.

Minister Deenihan said:

“This new sponsorship deal is a wonderful example of how our cultural institutions can work with the private sector to improve services to the public.

Since becoming Minister I have consistently encouraged philanthropy in the arts and heritage sectors and I am confident that this new sponsorship deal between the National Museum and Volkswagen Ireland will prove to be a great success.”

Quote from Museum Director

Commenting on sponsorship, Raghnall Ó Floinn, Director of the Museum said:

“The National Museum of Ireland’s is Ireland’s premier cultural institution and home to the greatest collections of Irish material heritage, culture and natural history in the world.

We are now delighted to be entering into a new partnership with Volkswagen Ireland. We believe the long standing heritage of both partners is a very good collaboration and we look forward to working together over the next 3 years on a number of joint initiatives which will be mutually beneficial to both partners.

“The partnership is part of a new initiative which involves a bringing modern iconic brand and Ireland’s premier historical venues together in order to raise the profile of the Museum and remind visitors of the rich cultural amenities that they have available to them.”

Quote from Volkswagen CEO

Simon Elliott, CEO, Volkswagen Group Ireland is confident that the partnership will deliver for Volkswagen and the Museum:

“Volkswagen has a long standing history in Ireland dating back to the 1950’s when the Volkswagen manufacturing facility in Shelbourne Road in Ballsbridge became the first location where Volkswagens were made outside of Germany.

As a company with a rich heritage we understand the importance of protecting and sharing history as it is what makes us who we are today.”

Volkswagen

Pictured at the launch of Volkswagen's sponsorship of the National Museum of Ireland are (l-r): Simon Elliott, CEO, Volkswagen Group Ireland; Volkswagen Brand Ambassador, Rosanna Davison, Minister for Arts, Heritage and the Gaeltacht, Mr. Jimmy Deenihan, TD; and Raghnall Ó Floinn, Director of the National Museum of Ireland.

Last year the Museum welcomed over one million visitors to its four sites:

- National Museum of Ireland - Archaeology

- National Museum of Ireland - Decorative Arts & History

- National Museum of Ireland - Country Life

- National Museum of Ireland - Natural History

Further Information

Ann Daly, Head of Marketing, National Museum of Ireland

T: 01 648 6457 | M: 087 2368067 | E: adaly@museum.ie

Paddy Comyn, Head of PR & Social Media, Volkswagen

T: 01 898 9395| M: 086 8516357 | E: paddy.comyn@vwgi.ie

Niamh McCarthy, Murray Consultants

T: 01 498 0300 | M: 086 3540778 | E: nmccarthy@murrayconsult.ie

 
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